For Episode 171 of Amplify Your Business, we’re joined by Kurian Tharakan, the founder and Managing Director of StrategyPeak Sales & Marketing Advisors. Kurian has been in the business for decades, and when he’s not sitting across the table from companies providing them with sage marketing and sales advice, he’s investing in budding entrepreneurs, and writing books, like his 2020 work The 7 Essential Stories Charismatic Leaders Tell. To learn more, read Kurian’s book and visit the StrategyPeak website.
00:00 - Intro
01:08 - If you could give entrepreneurs three pieces of advice, what would they be?
03:41 - Tell us about StrategyPeak and what inspired you to found this company.
06:45 - What motivated you to start a strategy company?
13:51 - What are the key things you see in entrepreneurs that you wish to invest in?
18:16 - Where do you see the ship go off track most often with entrepreneurs?
25:14 - The best thing about digital marketing is the ability to personalize the message specifically to demographics or individuals.
30:11 - Can you explain more about this mathematical system you’ve built around marketing and strategy?
33:26 - Where can people find your book and how can they contact you?
34:32 - Outro
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